By Megan McDonough, WPO Global Director of Growth
"What Do You Do When You Feel Like Giving Up?"
That was the question posed to female CEOs and founders at the WPO BDC panel in Vancouver on February 20, 2025.
There’s no single right answer—no perfect formula for resilience. And the panelists reflected that truth, offering three distinct and powerful perspectives.
- Lean on Your Team
One founder, whose company has seen skyrocketing growth and was named one of the 50 Fastest Women-Owned Businesses, acknowledged the emotional toll of leadership. “This job is tough—it’s a never-ending flow of problem-solving. And sometimes, it’s overwhelmingly draining.” Her advice? Don’t go it alone. Build an executive team you trust. Foster collaboration and connection. When challenges arise—as they inevitably do—you’ll have the support system to weather them together.
This reminds me of the science behind how women respond to stress. Unlike the traditional fight or flight response, research shows that women often tend and befriend—seeking connection as a source of strength.
- Redefine What ‘Giving Up’ Means
Another leader surprised the audience: “I never feel like giving up.” But then she clarified—it depends on how you define giving up. She thinks about early buyouts. About shifting roles. About evolving in ways that make sense. But that’s not quitting—that’s being open to possibilities. - Honor the Need to Step Away
The third perspective was equally liberating: “There’s nothing wrong with giving up. Exhaustion is real. You can recognize that and honor it.” She shared her own story of stepping back, choosing an early buyout, and prioritizing her well-being.
These answers weren’t just different—they were freeing.
Everyone, at some point, feels like giving up. And there’s no shame in that. Feelings of exhaustion, frustration, and uncertainty are part of the journey. What matters is how we acknowledge them, how we choose to respond, and how we support ourselves through the process.
Maybe the real question isn’t “What do you do when you feel like giving up?” but “How do you allow yourself the space to make the right next move?”